To All My Black Girls started in 2016 by Anu Obe who opened up an online natural hair extensions company. As a consumer of hair extensions Anu knew that finding clip in hair extensions which matched her natural hair type was very challenging. Society had often failed to promote black women and their features in a positive light therefore most hair she would find would be European hair textured. Even the few companies which she eventually found were very limited in supplying a natural kinky coarse hair texture that she has. This was the beginning of To All My Black Girls.
The name To All My Black Girls is exactly what it says, her target market is for the African/Caribbean Female audience and she is not afraid to express that. “I personally, as a Black African woman felt it was necessary to support my race and culture especially with detrimental passed down ideologies that have stated that a black woman’s natural hair is not acceptable, loved or embraced in the modern society. Our aim is to create a community of black women who feel happy and confident about their natural beauty.”- Anu Obe
To all my black girls is a company born in London, UK. Our unique natural kinky hair extensions are made specially to blend well with African, Caribbean and mixed hair textures. We want people to embrace individuality and bring together a community of black girls who adore their natural look. Our company values emphasise the self-esteem and confidence of our customers: we think you should both look and feel good in your natural beauty. We stand by the quote "Black is beauty". Our gorgeous extensions are just the beginning of what we have to offer, with time we aim to broaden our range to cater to ALL black women and black culture.
We want more and more black women to love and embrace their natural hair. In recent years, there has been more women reverting back to natural with a 70% increase from 2013 to 2014. We want to encourage more girls to be a part of this growing group and guide them through whilst feeling fabulous, empowered and sexy!
We understand that women want to embrace their natural hair but are often bombarded with many European hair companies that simply do not encourage women to do so. We understand that many products and companies give us false perceptions of what is natural. To all my black girls is not only a hair company but a movement which seeks to raise awareness of black culture, black struggles & black hair. Which is something not often touched upon.
We understand there are many black women who want to wear their natural hair but lack length and volume. With our clip ins, you are able to work on the natural growth of your hair as well as enjoying the benefits of long and thick hair.
Black Girls deserve to have a safe and inclusive platform which solely promotes them and encourages them to shed light on similar issues they may be experiencing. We are a black owned company who sell our products to black women therefore circulating the wealth within the race to help the black economy. Just incase you didn't know, black girls exist everywhere! (not only in Africa and the Caribbean) therefore we want to build a community of black girls that will have exposure and recognition all over the world in which this platform can unite them.